1. Accuracy and clarity
Sunbury Life ensures that factual material in news reports and elsewhere is accurate and not misleading, and is distinguishable from other material such as opinion. We will provide a correction, retraction or other adequate remedial action if published material is found to be significantly inaccurate or misleading.
2. Fairness and balance
Sunbury Life ensures that factual material is presented with reasonable fairness and balance and that writers’ expressions of opinion are not based on significantly inaccurate factual material or omission of key facts. We will ensure that where material may refer adversely to a person, consideration is given for subsequent publication of a reply if that is reasonably necessary to address a possible breach of General Principle 3.
3. Privacy and avoidance of harm
Sunbury Life will avoid intruding on a person’s reasonable expectations of privacy unless doing so is sufficiently in the public interest. We will avoid causing or contributing materially to substantial offence, distress or prejudice, or a substantial risk to health or safety unless doing so is sufficiently in the public interest.
4. Integrity and transparency
Sunbury Life will avoid publishing material which has been gathered by deceptive or unfair means unless doing so is sufficiently in the public interest. We will ensure that conflicts of interests are avoided or adequately disclosed and that they do not influence published material.
Sunbury Life also adopts the Australian Press Council’s recent revised Statement of General Principles clarifying:
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If it matters to Sunbury, it matters to us
